Danhanbok Model Selection
by Danhanbok
Danhanbok (단한복) is a Korean hanbok brand known for elegant ceremonial looks, refined drama costumes, and modern editorial styling. This model search introduces hanbok as living fashion: rooted in tradition, but expressive enough for drama, photography, and global storytelling.
Hanbok as fashion language
Danhanbok's visual language is built around clean posture, long lines, layered skirts, jeogori structure, and carefully balanced color. The focus is not only the outfit itself, but the way a model carries its shape, texture, and mood.
What the campaign needs
Danhanbok is looking for models who can show calm posture, graceful lines, and a respectful attitude toward Korean dress. Clear full-body photos, natural expressions, and careful posing will matter more than heavy styling.
Drama sponsorship
Danhanbok has appeared in Korean drama productions through hanbok costume work and sponsorship. For international applicants, the most familiar recent reference is My Demon, the SBS drama starring Kim Yoo-jung and Song Kang.
These drama references show the range of moods Danhanbok can create: romantic, ceremonial, historical, and cinematic. The model search is looking for people who can respect that range and make hanbok feel alive on camera.
Why we're recruiting global models
The search is global because hanbok can speak beyond nationality when it is worn with respect and confidence. iamkstar opens the first round broadly, then sends a focused shortlist to Danhanbok for review.
Recruitment guidelines
Anyone may apply — there is a single eligibility requirement.
Schedule
Rewards & benefits: to be announced. Campaign usage, wardrobe terms, shoot schedule, and any model fee are finalized directly with selected models.
How selection works
Selection is blind and open to all genders and ethnicities. Professional fashion experience helps but is not required; full-body clarity, calm expression, and respect for the garment matter more. Applicants under 18 may apply, but selection follows the eligibility rule above.
